TruKid was born the day some of my kids got into my expensive wrinkle cream AGAIN and told me how much it stung. A sudden lightning bolt– it dawned on me that potent ingredients in my skincare might not be so good for my children’s young skin. I also came to realize that there are many products marketed towards babies but nothing for kids. This inspired me to create a skincare line for kids.
As a mother, my vision is to deliver healthy options for parents looking for natural solutions that will help teach their children proper hygiene and skincare. Like I always say, “What goes on a child’s skin is just as important as what goes in their tummies.” Adult consumers want to use products that are all natural and chemical free and they should be able to make the same choices when it comes to their kids.
During the process I discovered that 90% of personal care products on the market use potentially toxic ingredients. Many of which may be harmful, not only to adults, but to young children and their growing bodies. Knowing this, my goal became to create products that are truly natural. TruKid products are safe and free of harmful chemicals like parabens and Sodium Lauryl Sulfate (SLS). After choosing only good-for-you ingredients, I was able to come up with friendly scents and easy to dispense bottles.
I feel by taking care of kids at the youngest age, we are teaching them how to take care of themselves as they grow. Through this process I have also come to notice that children have the “mine-all-mine” attitude with their own TruKid products, which in-turn keeps them out of my stuff. (Phew!)
TruKid includes 11 kid-friendly products, all of which are basics like Sunny Days Sunscreen, Bubbly Body Bar Soap, and Hero stick (a healing salve that can be used as a natural alternative for bruised knees or scraped elbows). The products are also conscientiously priced for the parent; prices average $9 -$16 per 3.5-4 ounce bottle.
Look for the “TruKid Smart Label™” seal of approval. This label ensures parents that the ingredients are free of harmful ingredients, natural, nontoxic and safe. Additionally, Trukid has also made a pledge with the Compact for Safe Cosmetics. This coalition’s goal is to protect consumers and workers by requiring the health & beauty industries to phase out chemicals linked to cancer, birth defects and other health issues, and replace them with safer alternatives.
-Jennifer Adam Bunkers
CEO of Trukid