As part of our recognition of Organic Harvest Month, KIWI is celebrating pioneers of the organic movement by sharing their inspiring stories, plus their thoughts on healthy, sustainable food.

Seeds of Change

If you’ve ever bitten into a perfectly ripe, heirloom tomato that was so delicious you wondered who to thank for it, here’s your answer: Seeds of Change. Since its inception in 1989, the company has been driven by a singular mission: To promote biodiversity and sustainable, organic agriculture.

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Publix has just made shopping for healthy products a little easier. The grocery chain recently created a shelf tag system for many store-brand and national items that denotes whether or not a product is organic, made with organic ingredients, or natural/earth-friendly.

Seeking to simplify your shopping experience, the program was designed to allow consumers to determine whether or not a product fits their needs simply by glancing at the tag, rather than having to decipher labels, ingredients, or marketing claims. Organic products must contain at least 95% organic ingredients, while products made with organic ingredients must be 70%-94% organic. Natural or earth-friendly products are those that have been minimally-processed and manufactured in an environmentally-friendly way, and contain no natural ingredients.

To learn more about the system, plus see what the tags look like, check out Publix.com.

-Marygrace, KIWI Staffer