This week KIWI has decided to focus our pick on a organization that has been given a bad name by certain members– the NFL!

Lately a lot of focus dealing with the NFL has been on Michael Vick (ick!) and his involvement with dogfighting. While this is not a matter to be taken lightly at all, I thought maybe it was time to check up on all the good the NFL is doing. In today’s world, there is so much focus on the bad news, KIWI likes to bring light on the good!

Under the large umbrella of the NFL exists the NFL Charities. Within this organization, they have many programs ranging from youth to health programs. One of their programs includes the youth orientated “What Moves U” health and fitness program. Designed to help fight child obesity, the program includes the following:

1. An in-school activity kit created for teachers, by teachers, which includes curriculum-based activity sheets, program–specific learning materials.
2. School promotional materials.
3. An interactive fitness-focused website for children.
4. A national public awareness campaign that will include television, radio, print, movie cinema PSAs, and community outreach events through NFL teams and American Heart Association division.

And undoubtedly, my (and KIWI’S as well) favorite program existing in the NFL is the Philadelphia Eagles’ Go Green Program (E-A-G-L-E-S EAGLES!). I first heard of the The Go Green initative while walking in Franklin Square in Philadelphia. I looked up and saw a sign that read, “In just one week of recycling, we can each save 17 trees.” I thought, “Oh that’s nice.” And I really thought nothing of it.

But the Eagles are backing up these signs with some serious action. The Birds are reimbursing employees who purchase wind energy through PECO Wind and New Jersey Clean Power Energy Programs (the first NFL organization to do so). The program also includes:

1. A donation of $125,000 to Treevitalize, to restore tree cover in Philly.
2. A “Go Green” Energy Calculator located on their site (pictured above).
3. A hardcore recycling program at Lincoln Financial Field.
4. Renewable energy project with the Saint Louis Rams to offset game-related carbon emissions.
5. Providing close to 200 shrubs and trees to spruce up the same Franklin Square where their lovely tip signs are located.

So, in honor of all the good things coming out of the NFL, KIWI would like to thank the NFL for doing their part for the youth of today and, especially the Eagles for helping the youth of tomorrow. Go EAGLES! I mean… =)

-Stacey

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This entry was posted on Tuesday, August 28th, 2007 at 9:31 am and is filed under Eco Family, KIWI's Pick of the Week, Play. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.