We are happy to announce that Kellogg’s is starting a whole new game plan. Due to the rising child obesity rates (and perhaps some pending lawsuits), they are going to reformulate certain products or stop marketing the unhealthy products to children under 12.

The company said that it won’t promote foods in TV, radio, print or Web site ads that reach audiences at least half that are younger than age 12 unless one serving of the product meets the following criteria:

No more than 200 calories.

No trans fat and no more than 2 grams of saturated fat.

No more than 230 milligrams of sodium, except for Eggo frozen waffles.

No more than 12 grams of sugar, not counting sugar from fruit, dairy and vegetables.

Standing between Kellogg’s and reformulations is the taste tests. If products are not tasted favorably, they will not be changed. However they will no longer be marketed to children under 12.

Way to go Kellogg’s! This is definitely a step in the right direction.

Related:

• No Related Post

This entry was posted on Friday, June 15th, 2007 at 1:40 pm and is filed under Kids Nutrition. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.