Publix has just made shopping for healthy products a little easier. The grocery chain recently created a shelf tag system for many store-brand and national items that denotes whether or not a product is organic, made with organic ingredients, or natural/earth-friendly.

Seeking to simplify your shopping experience, the program was designed to allow consumers to determine whether or not a product fits their needs simply by glancing at the tag, rather than having to decipher labels, ingredients, or marketing claims. Organic products must contain at least 95% organic ingredients, while products made with organic ingredients must be 70%-94% organic. Natural or earth-friendly products are those that have been minimally-processed and manufactured in an environmentally-friendly way, and contain no natural ingredients.

To learn more about the system, plus see what the tags look like, check out Publix.com.

-Marygrace, KIWI Staffer

Tags: grocery stores, natural, organic, publix, shopping

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This entry was posted on Wednesday, August 26th, 2009 at 10:50 am and is filed under Kiwi Kudos, Social Responsibility. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.