Unless you or your kid are in danger of being stung by one, you probably don’t care about bees all that much—but you should. Why? Since 2006, farmers and scientists have noticed huge disappearances of honeybee colonies in North America, Europe, and even Taiwan. And since bees play such an important role in the ecosystem (in addition to producing honey, they’re also responsible for pollinating many of our crops), colony collapse disorder (CCD) is significant.

Fortunately, Haagen-Dazs is working to make a difference. In the last two years, the ice cream maker (who relies on honeybees for many of it’s all-natural ingredients), has donated more than $500,000 towards solving the problem of CCD. And this week, they want to give even more. For every tweet made before midnight tomorrow that includes #HelpHoneyBees, Haagen-Dazs will donate $1 to CCD research that’s being performed at the University of California at Davis (donations are capped at $1,000 per day). Want to help? Get tweeting!

-Marygrace, KIWI staffer